Adjara is well-known as one of the most beautiful regions in Georgia, Adjara is situated in southwest Georgia on the Black Sea coastline. It is spread over 3,794 sq.km. along the Black Sea with a population of about 349,000 people. Adjarian (origins of Adjara) are an ethnographic group of Georgians living mainly in south-western Georgia. They speak Georgian but some of them still use the local dialect, but if you speak Georgian, you understand it easily. The written language is also Georgian. The main percentage of Adjarians are Georgians, but still there are a lot of minorities living in the region: Russians, Armenians, Pontic Greeks, etc.
Because of its tropical zone, Adjara is well known for its humid climate (especially along the coastal regions) and prolonged rainy weather, but there is plentiful sunshine during the spring and summer months. Sunny Adjara makes guests’ summertime holidays incredible and remarkable.
Average summer temperatures are between 22–24 degrees Celsius in the lowland areas and 17–21 degrees Celsius in the highlands. The highest areas of Adjara have lower temperatures. Average winter temperatures are between 4-6 degrees Celsius along the coast while the interior areas and mountains average around 2-3 degrees Celsius.
Mountainous and forested, the region has a subtropical climate, and there are many health resorts. Tobacco, tea, citrus fruits, and avocados are leading crops. Adjara is also famous for its fruit and fish canning, oil refining, and shipbuilding.
If we talk briefly about Adjara, we have to notice: beautiful nature, mild climate, sea and comfortable beaches with boulevard and parks, famous Botanical Garden, mountains, lakes, waterfalls, historical monuments and castles, well-developed infrastructure and entertainment industry, best hospitality traditions in the region, a huge amount of international awards in tourism and hospitality, fast growing economic and business statistics, a huge quantity of various kind of stay-inns and warm and kind Adjarian people, who are always glad to welcome guests with delicious Adjarian cuisine.
If one cannot make a choice between mountains or sea, camping or sunbathing, active holidays or laying on the beach – this place is for all tourists. Because of Adjara’s unique location, one can be at the seaside resort and mountain resort at the same time. To decide where to stay in Adjara, you can visit the page: bookingbatumi.com
Adjara always was the most popular resort among the citizens of Soviet Union. Now, during the last 7-10 years it is becoming more and more popular worldwide. That’s why the quantity of tourists is gradually growing. Batumi attracts hundreds of thousands of tourists each year. For example, more than 9 million international visits were made in 2019 to Georgia and Adjara is one of the most visited regions of the country.
Regional popularity and fast-growing business and economic statistics might be the main reasons why Adjara is so attractive for investors. As the press office of the Adjara Autonomous Republic Government says, Foreign direct investments (FDI) increased by 174% and amounted to $207 million in Georgia's Black Sea region of Adjara in 2019 compared to the previous year.
Most of the economy of Adjara revolves around the hospitality industry, there are also other well-developed, traditional, and fast-growing industries in the region. For example: food production, apparel, wood processing and production, and the manufacture of non-metallic mineral products.
Agriculture - Land for agricultural purposes in Adjara, due to its mountainous terrain, covers 72 862 ha, which is about 25% of its territory. The main agricultural divisions are citrus growing, arboriculture, vegetable culture, and livestock breeding. Traditional are viticulture, fishery, grain growing, and beekeeping. Supplementary: tea breeding, silk growing, tobacco growing, medical plants breeding.
Logistics – Adjara and Batumi are in a highly strategic location, offering potential investors great opportunities in transport and logistic sectors. Two central highways and the state border with Turkey create favorable environments for local and foreign businesses.
Energy - there are 5 hydro power plants in Adjara operating under the license of the Georgian National Commission on Energy Regulation. Their overall capacity is 22.2 thousand kilowatts/hour and annual energy generation is at least 28.5 million kilowatts/hour which is only 0.8% of the whole potential of Georgia.
Hydro Power Potential of Adjara - According to experts’ calculations, the potential annual capacity of Adjara is 1000 megawatts, which generates 8760 million kilowatts/hour. During the last 20 years, 50-92 million kilowatts/hour was generated annually, which is only 1% of its potential.
Transport - Georgia with its strategic location creates a natural logistic bridge between Caucasus and Central Asia.
Manufacturing - The main industries developed in Adjara are as follows: food production, apparel, wood processing and production, and manufacture of non-metallic mineral products.
Financial sector- there are more than 20 banks (about 1000 service centers); over 10 insurance companies and microfinance institutions (about 5 head offices and dozens of service centers); several credit unions; hundreds of currency exchange units and some money transfer units. Most of them are located in Batumi.
Construction – and of course construction is one of the most dynamically growing sectors in the Adjara region. But while more than 60% of construction projects are residential types, only about 15% are hotels. And this is while tourism in the region is growing at a rapid pace. For example, according to the department of tourism and resorts of Adjara, there were about 2 million international tourists in the region in 2018 and over 9 million international visits. This number increased dramatically in 2019.
That is why, if you are someone who is making market research to figure out the best economic and safe zones for profitable and valuable investment, Adjara and the hospitality industry are the right points. Learn how to capitalize on this growing tourism at ruebushgroup.com
Adjara has 5 independent municipalities: Keda, Kobuleti, Khelvachauri, Shuakhevi, Khulo and Batumi (the capital of autonomous republic).
The Municipality of Keda - is situated along the river Adjaristskali in the middle part of it. Shavsheti Range lies to the south of Keda, Meskheti Range borders to the north-east and Kobuleti Range lies to the north and northwestern part of Keda.
The total area of the municipality is 452 sq. km. The population is 16760. There are 64 villages in the municipality of Keda. It is divided into 10 administrative units. The main town in the municipality is Keda which is located at 200 meters above sea level. The highest peak is the Kanli (2987 meters).
Along the river Adjaristskali there is a Mediterranean Sea type subtropical climate. There are mainly mountainous and mountainous meadow types of soil in the municipality area. The municipality is rich and diverse in plants.
Main areas of agriculture are fruits, viticulture, plant growing, horticulture, and beekeeping. The trout farms are also developed. Keda is distinguished with unique varieties of grapes. The wines produced in the district are "Tsolikouri" and "Chkhaveri". There are family wine cellars in some villages.
The municipality is rich in various natural fossils - copper and gold deposits are in villages Merisi and Vaio.
Villages “Kokotauri” and “Gundauri” are popular mineral waters from Keda. "Kokotauri" has an international certificate.
The monuments of material culture are distinguished from historical heritage:
- Surveillance towers - Kaviani, Gulebi, Dzentsmani, Saghoreti, Tsivasula.
- Stone arch bridges - Makhuntseti, Pirveli Maisi, Tsoniarisi, Dandalo.
- Castles – Zendidi, Tsivasula.
In the valleys of the river Adjaristskali and mountain streams you can see different examples of flora and fauna as well as visit beautiful waterfalls.
Interesting and exciting ethnographic and historical materials are collected in the Museum of History in Keda.
Kobuleti – is the second largest city in Adjara Region and one of the most popular Black Sea Resorts after Batumi.
The town is situated in the southwestern part of Georgia, i.e. the northern part of the Autonomous Republic of Adjara. It borders the Ozurgeti Region to the north. The regional center is Kobuleti City, which stretches along the Black Sea shore.
Kobuleti Region consists of one municipal, two district and seventeen village councils. There are 48 villages in the Region. There are 24 different nationalities living together with Georgians in the Region.
Kobuleti is known for its traditions, hospitality, climatic areas, mild subtropical climate, ionized maritime air, bright shining sun and warm sea.
The unique black sandy beach widely inclined to the sea is noted with its marvelous views beautified by wind-scraped endemic pine trees, eucalyptus, bamboo, cypress groves, date and cocoa palms.
Kobuleti resort is famous for its health climate zones. Its Pinery Alley is good for people with heart disease and for everyone who wants to be healthy and live long, quality lives.
There are also several protected areas in Kobuleti. Kintrishi Strict Nature Reserve is a protected area in Kobuleti Municipality, Adjara region of Georgia in the upper part of the Kintrishi River at an altitude of 300–2,500 meters above sea level. Kintrishi Protected Areas include Kintrishi Strict Nature Reserve and Kintrishi National Park.
Surrounding mountains entrap humid air of the sea thus providing high humidity for Kintrishi climate. Within the year the amount of precipitation (3000 mm) is the same as in the coast of Adjara. Mean air temperature of August is +24 C, and of January +4 C.
Get Over the Clouds (view from Kintrishi Protected Area)
Mtirala National Park covers municipalities of: Kobuleti, Khelvachauri and Keda. It is also a protected area in Adjara Region and covers approximately 15,698 hectares (38,790 acres).
Mtirala National Park Colchic broad-leaved and mixed forests include Sweet Chestnut and Oriental Beech woods with Pontic Rhododendron, Cherry Laurel and Colcic Box understories and a variety of Lianas. Local fauna includes the brown bear, roe deer, wild boar, booted eagle, eagle owl, golden oriole, Caucasian salamander, Caucasian toad, Eurasian marsh frog, and Caucasian viper.
Mount Mtirala is one of the most humid areas in the country. The name Mtirala (meaning "to cry") is derived from the 4,520 millimetres (178 in) annual rainfall and a huge Waterfall in Mtirala National Park.
The towns of Khelvachauri and Makhinjauri, and adjoining 75 villages form Khelvachauri District bordered by the Black Sea to the west and Turkey to the south. The area of the district is 410 km2; population – 51,189.
The ancient Gonio fortress is a main historical site in the district. Makhinjauri is a popular climatic spa near the town.
Makihinjauri is located on the Black Sea Coast, within the range of 15 m to 1,300 m above sea level, 5 km north of Batumi, the capital of Adjara, and functions as a seaside resort. Makhinjauri possesses a humid subtropical climate, with warmer winters and cooler summers compared to Batumi. Makhinjauri functions as a seaside climatic spa and is part of the group of resorts on Georgia's southwestern Black Sea Coast located around Batumi.
Until the opening of Batumi railway station in 2015, Makhinjauri station was the one serving Batumi.
- Chikuneti - Early medieval bridge
- Makho - Arch bridge
- Erge - Developed medieval castle
- Akhalsheni - Medieval church
- Gvara Fortress - Pre-feudal Fortress
- Machakhela National Park
The main goal of creating Machakhela national park is to maintain unique biodiversity and ecosystems of Colchic forests. The territory of the park is represented with forests covering the slopes around the River Machakhela. Unique species of relict forests are represented on the area: Colchic box, chestnut, hazelnut, bot, etc. There are three pedestrian trails integrated with the car route in the park area. Active tourist season lasts from May to October. It is the best destination if you seek to discover new adventures places.
Shuakhevi - is a small town in Georgia's Autonomous Republic of Adjara, 67 km east to the regional capital Batumi.
Situated on the right bank of the Adjaristsqali River, it is an administrative center of Shuakhevi District, which comprises the town itself and 68 adjoining mountainous villages. The area of the district is 588 km². Population of Shuakhevi is about 15,115 people.
It is located at the confluence of rivers Adjaristskali and Chirukhistskali. There are administrative, cultural, educational and health care institutions, small enterprises in the town. The ruins of the medieval fortress are preserved there as well. The Shuakhevi community includes the village Chanchkhalo.
Guests can visit the ruins of medieval fortresses - Shuakhevi, Darchidzeebi and Nigazeuli and medieval arch bridges - Buturauli, Zamteli, Potelauri.
Beside tourism, Shuakhevi is a very important industrial zone of Georgia.
The Shuakhevi Hydro Power Plant (Shuakhevi HPP), is a run-of-the-river plant in Adjara, Georgia.
Construction on the project began in 2013 and was completed in June 2017. It has an installed capacity of 187 megawatts (251,000 hp) with expected electricity output of 452 gigawatt-hours (1,630 TJ). The plant has the capacity for diurnal storage in two reservoirs (22-metre (72 ft) Skhalta dam with a 19.4-hectare (48-acre) reservoir and 39-metre (128 ft) Didachara dam with a 16.9-hectare (42-acre) reservoir), allowing Shuakhevi HPP to store water for up to 12 hours and sell electricity at peak demand times. Three main tunnels were constructed on the Shuakhevi project; the 5.8 km Chirukhistsqali to Skhalta transfer tunnel, the 9.1 kilometres (5.7 mi) Skhalta to Didachara transfer tunnel and the 17.8 km Shuakhevi headrace and pressure tunnel
Georgia has about 40 billion kwt/h of potential electricity and only 18-20% is utilized today. The Shuakhevi HPP is a part of a large Georgian strategy to develop its hydropower potential. It will enable Georgia to use more of its energy resources to meet electricity demand during the winter months of December, January, and February, but most of the energy is going to be exported. The Shuakhevi HPP will generate 450 gigawatt (GW) hours of clean energy annually while reducing greenhouse gas emissions by more than 200,000 tons per year, announces Adjaristsqali Georgia.
Khulo - is a small and cozy city in the mountains of Adjara.
Khulo has been isolated from tourism for a long time. Only recently things have started to change as more and more people discover this hidden pearl in the Adjarian mountains. Khulo (Georgian: ხულო [xulɔ]) is a town (daba) in Adjara, 88 km east of the regional capital Batumi, in the upper valley of Adjaris-tsqali. The town and adjoining 78 villages form the mountainous Khulo District. Area – 710 km2. Population is about 23,327 people.
Khulo is perfect for relaxing and enjoying the refreshing nature. You might be surprised, when you find out that an important part of local public transportation is a cable car. This ropeway is the second largest in Europe and has no supporting structure. The length of the ropeway is 1719 metres, and its height 280 meters.
The cable leads from Khulo to tiny Tago village over the river valley. Breathtaking panorama on incredible Khulo nature is from cable. The place is beautiful and the perfect escape from the busy seaside. Travelers can camp in Tago and hike to Tago Mountains.
This area is a dream of tourists, because of its various tourist sights and different natural zones: mountains, forest, lakes, etc.
Here one can find medieval historical monuments - Khikhani Fortress (10th century), which were rebels against the Ottoman Empire. Selim Beg Khimshiashvili was defending himself until he was captured and beheaded in 1785. On the way to Khikhani fortress there is an active Monastery of Skhalta cathedral, built in the 3rd century.
Khulo district is famous for its Beshumi Resort and Green Lake located near Goderdzi pass.
Paradise at 2000 meters above sea level in Adjara – that’s how this unique summer resort in the highlands of Adjara is often called.
Batumi - is the capital of the Autonomous Republic of Adjara and the second largest city of Georgia, located on the coast of the Black Sea in the country's southwest.
Batumi is one of the most important tourism spots in Georgia. But it is an industrial and port city as well. Counting 180 000 inhabitants, Batumi is one of the fastest developing cities in Georgia.
The city’s economy mainly revolves around tourism, hospitality services and real estate, food production and processing, textile, light industry, and transportation. The city serves as a regional hub, offering four types of transportation modes – airport, seaport, railway, and motorway.
Batumi is called “pearl of the Black Sea” because of its incredible nature, beautiful seaside, awesome mountains, waterfalls, lakes, and subtropical climate.
Well-developed infrastructure and fast-growing entertainment industry make one’s visit to Batumi incredible and memorable. Visitors to Batumi have the choice to have a passive holiday, like lying on the beach and enjoying the sun and the sea, or an active holiday, like visiting the mountainous parts of Batumi and climbing, hiking, cycling, camping etc. One can also enjoy visiting the famous Batumi Botanical Garden with plants from over 200 countries or have a bright night at one of the Batumi night clubs or bungalows.
Because of a huge quantity of already built residential apartments, you can always easily find hundreds of free ones who look alike as twins. But if you are looking for service, or want to spend time with comfort, or do not want to spend time on cooking and buying groceries, you definitely should book a room in a boutique hotel, or luxury-hotel, or maybe even in a huge complex with all entertaining and business spaces, like: event and music halls, meeting or conference rooms, living spaces, restaurants & café-bars.
Despite a high demand, there is only a limited number of quantity hotels with comfortable stays. But we are in the midst of building a few more now and maybe they will be opened by the time you visit Batumi.
Visit our booking site now and choose your accommodation. Furthermore, you can make a valuable and profitable investment as well, with initial payment no more than $500 USD. Visit our main site and see how you can profit on growing tourism by investing in a hotel room today.